Should We Have a Podcast

Wondering if you should host or produce a podcast? Understanding the value of a podcast and what it takes to produce one will help you decide whether you should and if it will help reach your goal.

webcastingandvirtualevents.com gathered the following podcast definition, information, advantages, and disadvantages to help you determine whether you should have a podcast.

What is a Podcast?

A podcast is a digital audio or video program (downloaded or streamed) online. Podcasts are typically developed by individuals or businesses and distributed through various online platforms. Podcasts are like traditional radio programs, but they are usually on-demand, meaning that listeners/viewers can select when and where they want to listen.

Podcasts can cover multiple subjects, including news, entertainment, education, DIYs, etc. Listeners can subscribe to podcasts to automatically receive new episodes and download or stream individual episodes as needed or wanted.

Is It a Good Idea to Have a Podcast?

Determining whether or not having a podcast is a good idea will depend on your goals and interests. Here are a few crucial things to consider and questions to answer before you begin:

Audience - Podcasts can be an excellent way to connect with your audience and build a strong community around a topic, interest, or brand. If you have a specific niche or subject you are passionate about and believe others would be interested in, a podcast can be an efficient way to share your perspective and network with like-minded people.

Time and Resources - Creating a podcast requires significant time and resources. You will need to plan, record, edit, and distribute the episodes, and you must invest in professional equipment like a microphone and editing software. You and your production team will need to commit to a regular development and publishing schedule to engage your current and future listeners.

Competition - There are already numerous podcasts online, so it can be challenging for your content to stand out. You'll need to create interesting, exciting, and compelling content and efficiently market your podcast to attract or retain listeners.


If you have a passion for a particular subject, the time and resources to invest, and a plan for standing out in a crowded field, then starting a podcast can be an excellent idea.

Benefits of Starting a Podcast?

Starting a podcast can have several personal and professional benefits, including the following:

Developing a Community - Podcasts help you develop a community around topics or interests. As you share perspectives and insights on your subject matter, you can connect with like-minded people who share your passion.

Establishing Your Authority - Hosting a podcast can quickly establish you as an industry or field authority. As you share your experience, knowledge, and insights with your audience, you can build credibility and trust, which helps you significantly advance your career or business.

Reaching a Global Audience - Podcasts are available to listeners worldwide, allowing you to reach a global audience with your content. This can help you significantly expand your reach and build a following far beyond your area.

Developing Communication Skills - Hosting a well-developed podcast can help you significantly develop your communication skills (public speaking, interviewing, and storytelling). These skills can be exceptionally valuable in multiple areas of your life, including personal and professional relationships.

Monetization - Podcasts can be monetized through sponsorships, subscriptions, advertising, merchandise sales, etc. While it may take time to develop an audience and establish your podcast as a revenue stream, the potential for monetization can be a significant benefit over time and a deciding factor to produce one or not.

Disadvantages of Podcasts

While podcasts have multiple benefits, there are some potential disadvantages you must be aware of and consider:

Time-Consuming - Fully developing and producing a podcast takes significant time and effort, from planning, scripting, and recording to editing and promoting. If you have a busy or full schedule, it can be challenging to find sufficient time to produce high-quality content consistently.

Competitive - With podcasting’s extreme popularity, there is significant competition for listeners' attention. It can be incredibly challenging to stand out from the thousands of online podcasts, which makes it difficult to attract, retain, and convert listeners.

Technical Challenges - Creating a podcast requires some technical knowledge and equipment. You'll need to invest in and learn to efficiently use a professional microphone and user-friendly editing software. Additionally, technical issues may arise during recording or editing, interrupting your production schedule.

Limited Interaction - Podcasts are typically a one-way communication medium, with the host and guests speaking to the audience. While listeners can leave feedback or comments, there is naturally limited interaction between hosts and listeners, making building a strong relationship with your podcast’s audience significantly challenging.

Monetization - While podcasts can be successfully monetized, it can be challenging to generate substantial revenue. Sponsors and advertisers may hesitate to work with newer podcasts with smaller audiences. Even established podcasts may not generate enough revenue to support the time and resources required to produce and broadcast high-quality content.

While podcasts have many benefits, they also require significant time, effort, and resources to produce and promote. Additionally, the competitive landscape and technical challenges can make it a daunting task to succeed in this medium.

However, if after considering these drawbacks you desire the above advantages, read How to Make a Podcast for useful tips to shortcut the process.

Producing a Podcast

In this article, you discovered crucial information about a podcast, its advantages and disadvantages.

Knowing how a well-developed podcast can benefit your business and the production work required can help you and your creative team produce a beneficial and informative podcast.

Misunderstanding the time, effort, and resources required to produce a professional podcast can overwhelm and discourage you from maintaining it.

Sources:
pavilion.dinfos.edu/Article/Article/3073357/should-you-start-a-podcast/
hub.kelley.iupui.edu/podcast/_podcast/why-your-organization-needs-podcasting.html
academicworks.cuny.edu/cgi/viewcontent.cgi?article=1892&context=ny_pubs

See https://webcastingandvirtualevents.com/should-we-have-a-podcast/ for the first version of this content.

What is Webcasting – Everything You Need to Know

Need help figuring out what webcasting is and how it can benefit your organization? Knowing what webcasting is and how to use it to your advantage will help you tap into a global market with more appealing and compelling content.

webcastingandvirtualevents.com gathered the following webcasting definition, information, uses, and ways artificial intelligence is transforming it.

What is Webcasting

Webcasting is the process of broadcasting live or pre-recorded (audio and/or video) content over the internet, allowing viewers or listeners to access the content remotely using their devices (computers, smartphones, tablets, etc.). Webcasting is similar to broadcasting on television or radio, but the content is delivered via the internet instead of traditional broadcasting methods.

What is the Purpose of Webcasting?

Webcasts allow organizations to develop high-quality digital content and share it with viewers globally. Your organization can build meaningful relationships with people interested in and caring about your brand by producing webcasts.

Webcasts allow you to consistently provide significant audiences with value, making the most of unique engagement and marketing opportunities. A webcast presentation can offer an easy way to share educational materials with your consumers and staff.

What is the Difference Between a Webcast and a Podcast?

The principal difference between podcasting and webcasting is the content. Webcasting utilizes audio and video content to convey a message, while podcasting is limited to audio content.

What Do I Need for a Webcast?

Producing a webcast can be challenging. However, a reliable webcasting platform allows producers to create effective, high-quality presentations. Consider the following components for producing webcasts:

Webcasting Program – Many platforms like GlobalMeet, Dacast, ON24, VEED, IBM Video Cloud, and Vimeo offer unique solutions and features. Finding the right webcast software for you depends on what type of webcast you want to host.

Audio and Video Source – For video, use a camera, which outputs a video signal in a web-friendly format or a webcam. For audio, you can use a built-in audio source or a separate audio-collecting device, like a microphone. Use a camera and microphone that can be connected and properly placed for more polished results.

Encoding – An encoder is a device (software or hardware) that converts audio and video content into an internet-ready file. Once your content is converted, it can be broadcast over the Web. Recommended encoders include:

• OBS Studio (software)
• Wirecast (software)
• VidBlasterX (software)
• LiveU Solo (hardware)
• Teradek (hardware)
• TriCaster (hardware)

Delivery Method – Select a provider like Xyvid, livemedia, or PwC that can limit access to the content or be capable of scaling proportionally for larger audiences.

Internet Connection – You will need a dependable, fast Internet connection for a professional webcast. Your connection speed will be partly influenced by the quality of your broadcast. A general rule is to use a connection speed roughly double your intended bitrate. If you intend to stream at 1Mbps, your upload speed should be 2Mbps minimum.

Configure Your Encoder – First, enter the stream URL for the live channel you are streaming on. Next, you should locate “Encoder Settings.” It will provide an RTMP URL and a stream key you can insert into your encoder.

Tip: If your encoder allows it, try to connect with a device password. You must then choose your bitrate and resolution inside the encoder. Ensure the bitrate does not exceed half of the upload speed at the location. The encoder should provide further instructions/recommendations.

How AI is Changing Webcasting

Webcasting reaches a global audience and is a powerful tool for disseminating information or promoting products and services efficiently. AI is revolutionizing the way we create, manage, and distribute webcasts. Consider the following:

Personalization – Among the more significant ways AI is transforming webcasting is through personalization. AI algorithms can analyze data like viewer behavior, preferences, and history to provide personalized recommendations and content. Viewers are more likely to engage with content that is relevant to their specific interests, leading to higher engagement rates and better retention.

Automation – AI is transforming the way webcasts are produced and managed. AI can automate creating transcripts, captions, and subtitles, making webcasts more accessible to viewers with hearing impairments or who speak different languages. AI can also automate the process of video editing and post-production, making it easier and faster to create high-quality webcast content.

Real-time Analytics – AI is changing webcasting through real-time analytics. AI algorithms can analyze viewer behavior and engagement in real time, providing valuable insights into viewer preferences and behavior. This helps you adjust your content “on the fly,” improving engagement and retention rates.

Improved Search – AI is improving the searchability of webcasts. By analyzing webcast content, AI algorithms can identify key topics and themes, making it easier for viewers to find the content they are searching for. This can also help you promote your content by making it easier for viewers to discover your webcasts.

Improved Recommendations – AI can also improve the recommendations that viewers receive. AI algorithms can provide more accurate and relevant recommendations by analyzing viewer behavior, preferences, and history. This means viewers are more likely to discover new content of interest to them, leading to higher engagement, conversion, and retention rates.

For more information on implementing and using artificial intelligence, visit openai.com

Everything You Need to Know About Webcasting

In this article, you discovered what webcasting is, how it can help you effectively reach a global market, and how artificial intelligence is revolutionizing it.

Understanding and using webcasting to its full potential will help your organization reach a (truly) global market increasing your brand awareness and potential revenue.

Failing to use webcasting in your marketing and advertising will leave you with a limited audience, allowing competitors to whisk away a significant portion of your market.

Sources:
sjsu.edu/at/atn/webcasting/
iml.esm.rochester.edu/polyphonic-archive/article/webcasting-a-technology-that-can-reach-audiences-beyond-the-performance-hall/
ibm.com/watson-advertising/thought-leadership/how-ai-is-changing-advertising
globalbroadcastindustry.news/how-artificial-intelligence-is-changing-the-broadcast-industry/

See https://webcastingandvirtualevents.com/what-is-webcasting-everything-you-need-to-know/ for the first version of this content.

Visual Aids in Virtual Presentations

Need help figuring out which visual aids to use in your virtual and online presentations. Knowing which visual aids best support and the impact that they can have will significantly enrich your presentation and overall engagement.

webcastingandvirtualevents.com gathered the following definitions, information, and tips on several visual aids that add value to your virtual and in-person presentations.

Why Use Visual Aids in Presentations

Visual aids engage your audience by appealing to their seeing and reading abilities, boosting their comprehension of your content, causing an emotional response, and helping you convey important messaging. Visual aids are essential tools and should never replace your meticulous presentation preparation. Consider the following visual aids when developing your presentation:

PowerPoint

Microsoft PowerPoint is among the most commonly used form of visual aid. PowerPoint is a program that allows you to create and show or project slides to support your presentation content. You can easily combine text, graphics, and multimedia content to create professional and concise presentations.

Powerpoint slides can be projected on a screen during an in-person presentation or be displayed full-screen during a virtual one.

White or Blackboard

White or blackboards help explain a sequence of ideas or routines. Use them to clarify your title or to note your key points as you introduce your presentation. This gives you a “fixed list” to help you recap as you go through your presentation.

A white or blackboard should be located off-center from the speaker (depending on which hand the presenter writes with), and in virtual presentations, it should only be “in-focus” when being used or referred to.

Tip: If you write ‘live,’ verify that your audience can read your writing.

Flip Chart

A flip chart is a large pad of paper on a stand. It is handy and flexible for recording information during your presentation. You can use pre-prepared sheets for key points. Record crucial information as you go along, keeping one principal idea on each sheet. Flip back through the chart to help recap your main points and ideas. Use page turning to show the progression from topic to topic.

Handouts

Use a handout if your information is too extensive to fit on a slide or if you want your audience to have a complete record of your material (use printed sheets for in-person presentations or email the handout pre-presentation). Consider the value of passing around your handouts at the presentation’s beginning, middle, and end. For example:

• Given too early and your audience may be distracted
• Given too late and your audience may have taken excessive and unnecessary notes
• Given out in the middle and your audience will end up reading rather than listening

Tip: An effective way of avoiding these situations is to distribute incomplete handouts at key stages during your presentation, highlighting missing details vocally and encouraging your audience to fill in the gaps.

Video

Video allows an opportunity to present stimulating visual information. Use video to add movement, pictures, ambiance, and sound to your presentation. Always ensure the footage is relevant to your content.

Tips for Using Visual Aids

Simplicity is a good design principle for your visual aids. Avoid overloading visuals with unnecessary or excessive information, sound, color, font changes, or off-topic images. Consider the following tips:

Stand or Sit to the Side – Do not obscure your visual aid if possible. Typically, speakers have a visual aid on their left.

Maintain Eye Contact – A visual aid will be a tempting focus for many speakers. However, the audience should remain their primary focus. When a speaker or presenter loses eye contact, they typically end up with their back to the audience.

NEVER TURN YOUR BACK ON YOUR AUDIENCE

Give an Introduction – Introduce your visual aid before talking about or displaying it. Giving relevant background information on where its content was obtained provides your audience with more understanding.

Practice with Your Visual Aids – A visual aid adds an additional focus for the audience, and the speaker should effectively interact with the aid to minimize distractions.

Supporting Content – Ensure the visual aid supports the message. Consistency between what is being said and what is being seen is essential to a speaker’s credibility.

Use Appropriate Visual Aids – Ensure the logistics of your setting support the visual aid. Verify that everyone can see it, that any electronic equipment for the visual aid is functioning, and that the visual aid is set up before the presentation.

Direct the Content – Point out key or relevant elements in the visual aid. Pictures, charts, graphs, and objects may be so complex that your audience may require direction to the area the speaker is referencing.

Presentations and Visual Aids

In this article, you discovered why visual aids are used in presentations, how they keep your audience dialed in, and which are most commonly included in virtual and in-person presentations.

Understanding how visual aids help keep your audience’s attention focused will help you select appropriate visual aids for your presentation.

Failing to use appropriate visual aids in your online or in-person presentation can leave your audience unfocused and uninterested in the message you are attempting to convey.

Sources:
comm.pitt.edu/visual-aids
pressbooks.senecacollege.ca/buscomm/chapter/12-5-visual-aids/
quondam.csi.edu/facultyAndStaff_/webTools/sites/Seeley-Case394/courses/1129/visual%20aids.htm
open.lib.umn.edu/businesscommunication/chapter/11-4-visual-aids/

See https://webcastingandvirtualevents.com/visual-aids-in-virtual-presentations/ for the first version of this content.

How to Make a Podcast

Need help putting together a meaningful podcast? Knowing how to set up your podcast will help you produce quality material, reaching your target audience with high-quality material.

webcastingandvirtualevents.com gathered the following steps, information, and tips on starting a well-produced and researched podcast providing exciting and relevant information to your target audience.

Starting a Podcast

You don’t need to be a tech wizard or have vast financial resources to start a podcast. As a hobby, business owner, or entrepreneur, learning to start a podcast is something you should consider to help you target this massive audience, expanding your brand through content and product marketing. Consider the following steps, information, and tips to get you started:

Develop a Podcast Topic and Name

You will want your podcast name derived from a particular topic or niche, always focusing on your target audience and what unique information you can provide them. Try to narrow it down to something you can speak on for multiple episodes but not so expansive that you won’t appeal to your audience. You can diversify your topics later as you gain popularity and your audience’s loyalty.

Select a name that broadly reflects your podcast’s topic and content (aligning with your brand, goals, and target audience), allowing you to expand if you decide to later. A more general name allows you to talk about all kinds of topics if you want without losing your audience entirely.

Tip: Listen to other similar podcasts and research what type of audience you are trying to attract. What questions are they asking, and which products do they need or want.

Select a Podcast Format

Your podcast format should feel sustainable. Ask yourself what excites you and gives you creative energy. Do you enjoy connecting with podcast guests or feel more secure with a fixed co-host?

If you choose to have co-hosts, keep your group small. Podcasting with more than two or three people makes scheduling a challenge and often a burden. Consider the following for your podcast format:

• Interview Podcasts
• Co-Hosted Podcasts
• Scripted Non-Fiction
• News Review
• Educational Podcasts
• Story-Telling Scripted Narratives

Length – Make your episodes as long as they need to be and no longer. Consider this simple structure:

1. Start with a relevant hook and an intro 
2. Cover your show’s content
3. End with a conclusion followed by an outro (bait the audience for the next episode)

Publishing Schedule – Podcasting can end up as a full-time job or something you do on the side. You can publish daily, weekly, or monthly episodes depending on your availability and devotion to the project.

Pick a Co-Host – It can be much simpler to start podcasting if you work with a co-host. You will naturally have more engaging conversations if you both share your points of view on a specific topic. It will also be helpful having someone to help keep things on track.

Create Podcast Artwork

Your cover art is typically the first impression most will see as they browse through their favorite podcast app. This is also the icon or thumbnail someone sees when you share your show by text, email, or on social media. Creativity and a captivating graphic will only help capture more potential listeners.

Tip: Wait until you reach the editing phase of your first episode to create your podcast artwork. This will help your graphic designer capture the most appropriate imagery that best represents your podcast. Ideas evolve and designing artwork beforehand risks rendering the artwork useless if you decide to iterate and pivot the podcast’s direction.

Setup Recording Equipment

Your next step in learning how to start a podcast is your podcast equipment. Fortunately, you don’t need a fancy studio or heavy investments to create a professional podcast. It’s possible to do this with a quality microphone, headphones, and a computer.

If you’re producing video podcasts, you’ll need a camera. While you can use your computer’s webcam, it’s better to use an external device.

Note: Cellphone camera quality has advanced tremendously in recent years. Many phones come with high-end cameras that can record in 4K resolution. This is a feasible solution if you are podcasting on a budget. You can pair your phone with a free or paid podcasting app and an external mic.

Tip: As you settle into your podcast theme and settings, consider improving your lighting and soundproofing and invest in a mixer to help capture tracks or soundbites.

Select Podcast Software

The easiest way to create and edit a podcast is by using recording and editing software. There are many free solutions, including:

• Zoom
• GarageBand
• Audacity
• Stitcher
• SpreakerStudio
• Alitu

And paid solutions like:

• Pro Tools
• Riverside
• Logic Pro X
• Adobe Audition

Tip: You may already have access to Adobe Audition if you’re an Adobe Creative Suite subscriber.

Record Your First Episode

Get used to recording and listening to yourself by talking at a consistent volume in several different positions. Then, listen to the recordings to see which position(s) gave you the best audio quality.

For video podcasts, record several short videos, adjusting your lighting, sound equipment, and seating (or standing) arrangements. While this may seem time-consuming, this “testing” will help you arrive at your best recording, lighting, and sound configurations – improving your podcast quality and saving time in the long run.

Once you’ve found your optimal settings and positioning, record your episode in a single or multiple takes (you can splice them together in the editing phase).

Edit Your Audio

Your podcast editing is principally for cleaning up audio and making essential changes to the episode’s flow. Keep it simple, if you focus too heavily on production, you may find yourself overwhelmed.

Tip: When you cut sections of audio, you may get pops or clicks in the finished product. Use your editing software’s fade tool at the beginning and end of each clip if you run into this issue.

Get Your Podcast Listed

After making your first episodes, the next step is to publish your show on different listening platforms. To do this, you’ll need to use a podcast hosting site (see below) where you store your podcast content. You’ll then use your podcast host to distribute content to a listening directory, where your audience can access your show.

Choose a podcast hosting platform that offers you enough storage space, ensuring it’s compatible with the directories you want to use. Look into the tools your podcast host provides, as many come with analytics, SEO, and monetization features. Here are some options to explore:

• Anchor
• Buzzsprout
• Libsyn‍
• ‍‍Podbean‍
• Spreaker‍

Each platform may require a slightly different process. However, to publish your podcast, you’ll need to:

1. Upload your first (few) episode(s) to a podcast-hosting service
2. Create an RSS podcast feed 
3. Submit this RSS feed to podcast directories you’d like to publish to
4. Once approved, new episodes you upload onto your podcast hosting site should automatically get published on your chosen directories

If you need help selecting where to publish your podcast, start off with the most popular apps like:

• Spotify
• Apple Podcasts
• Google Podcasts
• TuneIn
• Amazon Music and Audible

You may believe that after launching your podcast, your work is done. However, if you want your podcast to be successful, you must promote it.

Promoting your Podcast

You can try many podcast promotions and marketing tactics. Here are some easy ideas:

Invest in SEO – Optimize your podcast to increase its discoverability. Use podcast descriptions, titles, and transcripts with multiple relevant keywords to improve search results.

Promote with Social Media Posts, Stories, and Reels – Create short, shareable snippets of your show and post them on multiple social media platforms. 

Create a Podcast Website – You should absolutely have a website if you are committed to podcasting and building your audience. Your website:

• Helps generate new traffic
• Functions as a permanent archive for back episodes
• Establishes your brand consistency
• Gives you the potential to link a blog to your podcast

You can also create a funnel for your audience by collecting email addresses and contact information and adding them to your email list for any current or future marketing or promotional efforts.

Podcast Promotion – If you’d rather stay on the production end of things, you can hire a promotion service to promote your podcast. 

Podcast Success or Failure

There can be multiple reasons a podcast may fail, but one of the most frequent is that beginner podcasters cannot connect with their audience or deliver valuable content in an entertaining package.

Making a Podcast

In this article, you discovered essential information, crucial steps, and pro tips on starting a successful podcast, satisfying your target audience with relevant and meaningful information.

By understanding your target audience’s questions and needs, you can structure an appealing and informative podcast that effectively communicates with your audience and beyond.

Avoid creating a podcast haphazardly, as it will result in low viewership, wasted time, and money.

Sources:
nfi.edu/how-to-start-a-podcast/
iteachu.uaf.edu/so-you-want-to-make-a-podcast/
education.wfu.edu/resources/technology/how-do-i-setup-a-podcast/
npr.org/2021/06/22/1009098800/how-to-start-a-podcast-npr-advice

See https://webcastingandvirtualevents.com/how-to-make-a-podcast/ for the first version of this content.

Webcasting – Pros and Cons

Wondering if and how webcasts can benefit your company? Understanding webcasting and its benefits will help you determine how and when to use this technology.

webcastingandvirtualevents.com gathered the following definition, information, pros, and cons about webcasting and how you can use it to give your company an extra edge with your audience.

What is Webcasting?

A webcast is defined as a media presentation distributed over the internet using streaming technology (a streaming media service). With a webcast software / platform, you can distribute content to multiple remote attendees and viewers simultaneously. Webcasts can be distributed live or on demand, and webcasting is simply “broadcasting” via the internet.

Webcasting Advantages

Webcasting is typically used by event organizers to broadcast live events. This allows them to reach multiple audiences (in person and remote) and spread their message significantly further. It is also used to communicate company, product, or service information with investors and clients and build healthy, well-informed relationships. Consider the following webcasting pros:

Audience – Webcasting is a solution that allows the presenter to reach a wide remote and worldwide audience. Then because the content is virtual in nature, you can promote to and leverage internet traffic to expand your audience, event viewership, and simultaneously grow your brand.

Cost – Webcasting is more cost-effective than traditional broadcasting. Traditional broadcasting requires satellite connections that are significantly more costly than internet streaming platforms. Several apps for smartphones and other devices allow users to stream content live on social media platforms at a fraction of the cost of an internet service subscription.

Mobile Devices – Modern tech makes webcasts widely available and accessible to anyone with a mobile device and internet connection. Also, you can save the webcast to a mobile device and watch it later. Additionally, most virtual event platforms archive and keep a list of the events that you can go back and access.

Target Audience – For advertising, webcasting is more impactful than print. The reason being, a magazine or catalog editor must keep its content broad and able to appeal to a wide audience. However, a webcast that is specific to a product or service can help viewers with specific use cases, information, and solve unique problems.

Webcasting Disadvantages

While this technology has many benefits, it certainly comes with its challenges. Before deciding if you want to use webcasting as a marketing tool, consider the following webcasting cons:

Professional Audio and Visual Services – Until you or your marketing department develop superior audio and visual skills, a professional communication specialist will be required to produce your high-quality content for distribution. These professionals should be familiar with the best media settings and bandwidth for a seamless broadcast. Special cameras, lighting, and audio devices will be needed for a top-quality production. Ultimately, this will increase your costs.

Tip: You can control these costs by hiring a professional company (experienced in video conferencing) that can provide the required equipment.

Internet Disruptions – Your internet connection’s reliability and effectiveness are essential for successful webcasting. This mode of direct communication quickly fails if there are poor internet connections or interruptions to the network. Poor connectivity can cause audio and video distortion, transmission delays, and cause remote attendees to bounce in frustration.

Note: Webcasting has the disadvantage of being more susceptible to disruptions than satellite broadcasting.

Audience Engagement – Like traditional radio and television broadcasts, webcasts offer you and your advertisers opportunities to directly engage a targeted audience.

Non-Interactions – This type of broadcasting does not allow for two-way interaction or conversation. Webcasting does not allow for interactivity-oriented communication. As the viewer, you cannot ask questions or get specific clarifications in the same presentation.

Note: Webcasting is not the same as web conferencing. Webcasting has no possibility of interactions between the presenter and the target audience, while web conferencing is a fully interactive medium.

Are Webcasting and Live Streaming the Same?

Not exactly. Live streaming is the transmission of any audio and video live over the internet, and webcasting is the act of broadcasting an event over the web. Live streaming transmits any type of media, while webcasts are events and presentations.

However, by live streaming, you are in fact webcasting, and in principle they are often used interchangeably.

Webcasting Benefits

In this article, you discovered what webcasting is, and some of the benefits and cons you may be confronted with when using it to reach your audience.

Knowing how webcasts efficiently convey presentations, audio, and video to your online audience will help you successfully reach them with your message while potentially increasing your data collection and boosting your company’s revenue.

Ignoring the potential of using webcasts to reach your audience will leave you struggling to communicate with potential customers and failing to significantly increase revenue.

Sources:
iml.esm.rochester.edu/polyphonic-archive/article/webcasting-a-technology-that-can-reach-audiences-beyond-the-performance-hall/
ucumberlands.edu/blog/benefits-video-conferencing-and-virtual-meetings
en.wikibooks.org/wiki/The_Computer_Revolution/Internet/Communication/What_is_Webcasting
finalshop.org/advertising-differences-radio-vs-webcast-18859.html

See https://webcastingandvirtualevents.com/webcasting-pros-and-cons/ for the first version of this content.

Post-Event Survey Questions

Don’t know the best suited questions, but need to collect feedback and suggestions from your event’s attendees? Knowing which post-event questions to ask your audience will help fine-tune your feedback process in time for your next event.

webcastingandvirtualevents.com gathered the following ideas, tips, and precise questions to help you formulate a post-event survey.

Survey Questions

Formulate questions that ask for attendee feedback immediately after the event concludes while their experiences are fresh in their minds. You can send your post-event survey by email, load it on iPad kiosks at the venue, or share a survey link manually. Select a survey distribution method that makes sense for your company and event. Some relevant questions include:

1. What part of the webinar appealed to you the most?
2. How did you learn about this event?
3. What topics should I discuss at future webinars?
4. How do you rate the performance of the speaker?

Use Likert Scale Questions

Likert scale questions are closed-ended questions with predetermined answers, ranking attendee satisfaction from one extreme to another.

Such a rating scale focuses on an odd number of equally distributed answers with a neutral selection in the middle. Likert scale questions exclusively focus on answers on a predetermined spectrum. This type of survey is common and widely used to rate one’s satisfaction with a service or experience. Consider the following format:

1. How satisfied are you with the content presented at the event?

• Very satisfied
• Somewhat satisfied
• Neither satisfied nor dissatisfied
• Somewhat dissatisfied
• Very dissatisfied

2. I like the amount of information presented in today’s sessions.

• Strongly agree
• Agree
• Neither agree nor disagree
• Disagree
• Strongly disagree

Open-ended questions – These questions explore an attendee’s insights and opinions by providing individual answers in short-answer form. The answers won’t provide any statistical measurements, but the data is invaluable. Some open-ended questions include:

3. What was your favorite conference segment?

4. Tells us your least favorite part of the event experience?

5. Do you have any suggestions to better our next event?

Closed-ended questions – These questions include multiple-choice, drop-down selections, checkboxes, and ranking questions (personalized answers aren’t accepted). The respondent chooses from a predetermined answer list. Some closed-ended questions include:

6. Will you attend our next event?

• Yes 
• No 
• I don’t know

7. The event gave me valuable insight, True or False?

Surveys that yield useful information contain a mix of direct closed, and open-ended questions. Closed-ended questions collect quantitative data, while open-ended questions offer opinions and comments in the audience’s words. 

Tip: Include questions tailored to help improve future actions, event formulation, and product presentation. Alternate question types to keep your respondents engaged and interested in fully completing the survey.

Survey Length

Keep surveys short and to the point. The longer a survey is, the less likely a respondent will take the time to complete it. Present quality questions that answer genuine questions rather than inflating the number of questions on the survey. 
 
Administer your survey to a small test group to collect their feedback. Ask participants to think out loud after reading your survey questions and ask:

• What does that question mean to you?
• Are the questions in a logical order?
• Will the survey collect relevant data?
• How do you feel about the length?

Tip: Compare your survey questions and format to successful ones that have already been written and administered by a reputable partner or competitive organization.

Why Use Surveys

Surveys help gauge the impact and effect on an audience member’s personal views and experiences. When well constructed, surveys provide accurate numbers on people’s general opinions and behaviors (this information can then be used to make critical business or event decisions). Some of the advantages of surveys include the following:

• A survey can be quickly developed.
• Surveys are relatively easy to administer.
• Digital surveys are highly cost-effective.
• Surveys can be administered online, on mobile devices, by mail, email, event kiosk, or by telephone.

Tip: When surveys are conducted remotely (online), it can reduce or eliminate any geographical dependencies.

Post-Event Surveys

In this article, you discovered essential information, ideas, and tips on formulating concise questions for your post-event survey.

Understanding how post-event surveys should be put together will help you collect valuable data about your event’s strengths and weaknesses and what adjustments should be made for your next event.

Ignoring the need to run a post-event survey can leave you missing out on prized feedback that leads to a reduction in future event attendance and conversions.

Sources:
uww.edu/documents/ir/Survey%20Research/Best%20Practices%20in%20Survey%20Design.pdf
media.wcwpds.wisc.edu/PDSA%20Online%20Toolkit/Plan_Measuring%20Change/Design_Survey_Questions.pdf

See https://webcastingandvirtualevents.com/post-event-survey-questions/ for the first version of this content.

7 Ideas for Powerful Webcasts and Virtual Events

Avoid broadcasting boring or underwhelming content in your webcast and virtual event. Knowing what you can do to make your webcasts and virtual events more impactful and interactive will help increase your event’s attendance and message delivery.

webcastingandvirtualevents.com gathered the following ideas, information, and tips to help you arrange and produce interactive and insightful virtual events and webcasts with more impactful messaging.

Webcasts and Virtual Events

Virtual events and webcasts are here to stay. Even in a post-COVID-19 environment, virtual events still provide opportunities and significant benefits that will continue to improve and transform how we conduct business.

So, if you are going to spend your time and resources on a webcast or virtual event, you want it to fully engage the largest possible audience and result in increased and repeated conversions. To achieve this, you must ensure that your content, branding, and messaging are powerful, interactive, and insightful. Consider the following:

1. Establish Clear Goals

Before planning the event schedule or assigning tasks for your virtual event, make sure you have fully defined why you want to hold an event. Establish specific milestones, and make sure your entire team in charge of the project understands what you want to achieve.

2. Display Your Product

Telling your audience about your product is essential. However, showing them its capabilities and results is significantly more impactful. If you are introducing a new product line or service, you should find a way to demonstrate it during your live presentation. If your team has developed a revolutionary touchscreen system, demonstrating its capabilities and ease of use will likely be more beneficial than a simple description.

Tip: Practice any live demonstration(s) beforehand to avoid any glitches or confusion during the product’s presentation.

3. Broadcast with a Live Audience

A live audience at your webcast is optional but highly recommended. The ultimate goal of a webcast or virtual event is to reach your audience at their homes, offices, and on the go; a live audience adds a different engagement level to the production. Invite your clients to attend your event in person. Make sure that those you invite actively participate in the product presentation. Those viewing on their devices will enjoy the added interactive level that can only come from live audience engagement.

4. Offer Incentives

Getting your audience to interact with you can often be challenging, especially those shy individuals hiding behind their computers. Offer some sort of incentive that you can offer to your online audience asking questions in the chat room.

Tip: Incentives could include coffee gift cards awarded for each great question or getting your name entered in a post-presentation raffle. Whatever prizes you select, announce the incentive at the beginning and in intervals throughout the event for those joining late.

5. Engage the Audience and Mix it Up

Your audience won’t sit through an hour-long lecture or slow-moving presentation. Instead, plan activities that require active audience participation. Encourage your event participants to have conversations with one another and ask the hosts questions.

Keeping your viewers engaged requires a well-thought-out plan, especially since their dropping off is as easy as a click. Having multiple people involved in the presentation is an excellent start to an exciting webcast. You can also mix in PowerPoint slides, images, and videos that support your product and demonstrate why your audience needs it.

Tip: Presenting different multimedia throughout your event will help keep things fresh and engaging while appealing to a larger portion of your audience.

6. Make Event Content Available Afterwards

All your event content has value (to your organization, attendees, and people who couldn’t attend the event), and your virtual conference content can serve as lessons/instruction for years to come. This footage can be a significant selling point for your event. After all, with a virtual conference, your audience isn’t paying for a one-time event; they’re signing up for lifetime access to informative, entertaining, or educational content and its incredible resources.

Tip: Your institutional knowledge can be further monetized by selling access to virtual event recordings, lectures, and panel discussions.

7. Follow Up

Keep attendance records and communicate with your audience, after the event, about how they can gain access to recordings and support material. This also encourages your audience to join again at the next event.

Powerful Webcasts and Virtual Events

In this article, you discovered valuable information, ideas, and tips that can elevate the quality and effectiveness of your webcast or virtual event.

Knowing how to elevate content quality and keep your audience engaged with your virtual event will leave you with a better conversion percentage and significantly increase future event participation.

Not knowing how to create engaging quality virtual content will cause your audience to prematurely leave your event, resulting in lower attendance, conversions, and event success.

Sources:
vtechworks.lib.vt.edu/bitstream/handle/10919/100697/10%20Standout%20Virtual%20Event%20Ideas%20From%20Around%20the%20Industry.pdf?sequence=1&isAllowed=y
marketing.alliant.edu/helpdesk/KB/View/32805245-5-creative-ideas-to-propel-your-webinars
career.uoregon.edu/blog/five-tips-making-meaningful-connections-virtual-networking-events

See https://webcastingandvirtualevents.com/7-ideas-for-powerful-webcasts-and-virtual-events/ for the first version of this content.